Social media is one of the newest ways to get free traffic if you do it right. It is a great way to market things to targeted customers that you know are interested in your product. Social media is often considered the new email list to internet marketers.
Another great thing about social media is that it often does free advertising for you without any effort on your part. If there is a commercial for a new fishing rod that is going to be great, and you have a fishing rod site, then people talking about it helps you. If your site sells that new item, then people are going to come and buy it.
It’s hard to gauge what is going to go viral on the internet and when, but it is well worth the weight when it does. Some marketers end up spending a tone of time and money on their social media campaign and never see any of the benefits. While others, who are in the right niche, will get boatloads of traffic when a post hits just right.
A current example would be with the sales of crossbow in 2015. Shows like The Walking Dead, and movies like The hunger Games, have glorified the crossbow as the world’s best weapon. The shows and movies give crossbows plenty of exposure, but social media is what really pays the bills.
People finish watching these shows and go straight to social media to tell everyone how bad they want a crossbow. Next thing you know, you have 500 more product clicks than you did the day before. This is a problem that we would all like to have.
Whether you are selling crossbows or bobble-head turtles, social media can’t do anything but help. I have never heard of social media hurting someone’s company, while I have heard a lot about how much it can help. Make sure that you are doing it right and I’m sure you will drive plenty of traffic!