This site is very appealing to an average user due to its simple but effective layout. The website is very clean at first sight. There are no flaws visible on the site and anyone without technical expectations is bound to appreciate it. The way the layout has been done is welcoming. You will just feel comfortable logging into this site. It does not look any suspicious since it makes the user comfortable and confident to find what catalogue he/she wants.
The design of this website is very professional. Personally, I love the zooming in images with description and information on what the website is offering. The images are clear and great. The font styles used Calibri (body) very clear and legible to all standard users of online materials is a great feature. The way the words have been bolded and colored leaves much to say no much to discuss about the designer but just call him/her a professional. The images also load very fast and clearly.
The website is very easy to navigate. The links to catalogues, holiday brochures, digital brochures and enewsletters on the top running horizontally and the catalogue categories on the left side just below sign up for membership are very accessible. The links also cover all catalogue fields effectively you will not be lost finding any. You do not need to have browsers that load images to aces these links making it a handy and very nice website. The highlight section is a great idea in the middle featuring promotions. A user can learn a lot just by logging on the website. Before opening any link, you will already have understood what the website is all about.
The color scheme of the website is a great one. The blue color blends well and makes words even more visible. The way the colors have been blended on the website makes it look beautiful by being color “full” but not as colorful as if ink spilled on it. If the black top bar would have been made blue, it could be great in my opinion. Otherwise, great job on color. The content on the website just flows well. Every piece of information is well placed with no pieces left broken. The designer used the space very well to convey a lot of message about the website without crowding it.
One last great feature that every visitor will notice and feel proud of is the loading speed of the website. There were no error messages loading when I tried accessing the website. In addition, no broken loading, the page loads as a whole. The catalink.com page only misses a nice logo. Otherwise, this website is excellent!